Online Retailers Article Example | Topics and Well Written Essays - 500 words

Online Retailers - Article ExampleSocial media is contributing to this change, with its tremendous reach and consumer-centric features.Although the scenario of the interactive marketplace can be canvass from a marketing communications standpoint, it is important to zoom bug out our view and regard its impact on the business as a whole. Thus, it is the goal of this melodic theme to shed light on how the convergence of media in the Internet phenomenon impacts on firstly, the consumers purchase behavior and secondly, the business operations in its entiretyAs pointed out earlier, the Internet has empowered the consumers in making wise purchase decisions. Firstly, with the emergence of third party sites that conduct comparisons on the attributes of products under the same category, the consumers are cap able-bodied to gain pertinent product teaching from an objective standpoint. Indeed, the availability of massive information in the Internet has created a more active and discerning e ffectuate of consumers. This observation is also pointed out by Chinta (2006) as he highlighted the continual growth of technology-savvy, convenience-seeking, and quality driven consumers. Secondly, with the advent of free product information, consumers are able to create their own content sites specifically catered to the buying audience. Powered by the various websites like Facebook and Twitter, consumers can now create their own product analyze based on their usage experience. With this, it can be claimed that both phenomena continue to contribute in the shift of the consumers rolefrom merely passive audiences of company-fed product information to active shapers of product perception and image.The Internet has also created effects on the business model of companies. With the presence of various brand contact points, companies now espy the need to synergize all its business operations to create a unique and more favorable customer experience. Firstly, from