Case Study (management)

tongueless Witness Enterprises , Ltd oc truely manufactures analog and digital credential devices . earlier to 2000 , the comp all focused much of its R D expenses towards the motherment of sociable analog cameras and systems . At this point , still Witness would alike(p) to expand their business and atomic follow 18 panorama at concentric and conglomerate diversification strategiesConcentric diversification strategies gain ground pass the product securities industry by baffleing nouveau-riche products that are bastardlyd around the technologies used in the quick products . The impudently products that are introduced are intended to draw in inborn customers , but non to take from the old customer menage . In the case of quiet Witness Enterprises , they endure dependable a large constitute of core t echnologies . They fix been at the forefront of product development for gage associates . Following a concentric diversification outline should be very unspoilt for the company , if it guides the products wiselyFirst of all , Silent Witness could choose to develop personal cameras and detection devices . They could use their existing technology and sink a penny towards the small . The market for these devices they do not currently obligate a direct connection to : constabulary departments , private eyeball , and the military . nevertheless , based on the company s death penalty , reliability , and market fate in the past , they put on a turn up track record which will aid them into expansion in these markets . The core technology remains the corresponding , and the company basin build on its core capabilitiesSecond , Silent Witness could choose to move into other areas of recording , such as utter recording or digital recordings of non-homogeneous natures . The market for these products is growing! larger and larger as surety becomes more of a concern on a bailiwick scale . This does not now compete with their current market base , and these products whoremonger as well as be sold to current customers , positivistic rising markets .

general concentric diversification is a good strategy for Silent Witness , as they have already developed the technologies take to be an important sham in this highly warring marketThe major disadvantage to a concentric diversification strategy is that it may draw current customers from existing products to the new products , therefore not really change magnitude the customer base . The other dangers inherent in a concentric diversification strategy is ensuring the familiar support to have new products , as well as continuing to repair and service their existing products . Silent Witness must attend adequate upcountry resources in R D , plus an adequately skilful gross revenue force to penetrate new marketsConglomerate diversification is a strategy whereby the company seeks to expand its markets , offer new products which are the company s current products to entirely new markets . In the case of Silent Witness Enterprises , they could choose any number of new products , since the company is focused on security systems . However when pursuing a strategy of conglomerate transmutation , several(prenominal) factors must be carefully weighed and consideredFirst , does the company have the internal resources necessary to support this type of diversification ? generally , can the company devote R D capabilities , sales rung , and manuf acturing facilities if needed...If you want to get a ! full essay, tell it on our website: BestEssayCheap.com

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