Marketing Metrics for UK-based SME Essay Example | Topics and Well Written Essays - 2250 words

Marketing Metrics for UK-based SME - Essay Example As the essay declares The metric can evaluate marketing effectiveness at a strategic level. It involves assessment on the key strategies that a company has adopted and measuring individual performances in achieving marketing objectives. An example is whether the company has adopted effective price strategy and effective distribution channels. This paper declares that the metric measurement assesses and evaluates the levels of customer’s perceptions on the goods and products of the company. This is determined by the quality of the service that a company offers to its clients and customers. Brand awareness will indicate how effective the marketing program in reaching out the larger mass audience in the long run. This metric provides the dominance and the market share that a company holds. This measure is vital in achieving the marketing objective goals therefore its assessment will enable the company to know if the applied approach can deliver the objective. Evoked set of model comprises of a pool of alternatives that consumer has when making decisions also known as consideration set. With the knowledge of available large number of products and brands consumers considers only a few to acquire at any given time. It is important for any marketing communication campaign to target determine the products and brands within evoked set before it is carried out. Consumers include brands in an evoked model through recognition in the marketing environment thus marketing communications can determine the evoked sets through brand awareness campaigns. Secondly is recalling of a product which is memory based which depend on consumer’s ability to recall brands marketing communication messages. The two can be summarized as stimulus-based attributed by brand recognition familiarity and in memory-based which is attributed by brand recall, all leading into inclusion in an evoked set model of a consumer where all are key important aspects in advertising and communication campaigns Brand familiarity and recognition Marketing communication campaigns mainly involves brand awareness and recognition to influence and induce consumers to purchase the brand. This implies that marketing communication campaign may influence a consumer in considering a brand in the evoked set. This depends on the marketing communicatio n encoded information thus resulting into a consumer discriminating on brand over the other. Brand recall This is important in considering a product in an evoked model where a marketing communication campaign conveys a promotional message which encodes in consumers mind. This is recalled during the consideration of brands to include in an evoked model.

What is Public Administration Research Paper Example | Topics and Well Written Essays - 250 words

What is Public Administration - Research Paper Example e of functions such as developing policy and legislation; implementing policies; managing programs, people, and budgets; and providing vital daily services for the well-being of citizens Public administration refers to two meanings: first, it is concerned with the implementation of government policy; second, it is an academic discipline that studies this implementation and prepares civil servants for working in the public service. Instructions: This research paper should be a one page summary on a letter size 8.5 x 11 paper with the information on the front and back of the page. It should be typed single spaced, 12pt font, include in the summary a chart, diagram, or an at-a-glance view on a main idea in the reading. Students will be expected to include in the summary a current event (within one year) issue relative to the topic. You may consult any number of sources, newspapers,on-line news, news magazines, journals, news and or political television shows.The student is expected to cite any such source in the response. First paragraph (Topic of Focus: brief overview of "What is Public Administration?", Chapter two of The Politics of the Administrative Process by Donald F. Kettl. The header should be at the start of the paragraph, typed in bold font, 12pt, Times New Roman Third Paragraph header in bold, 12pt fontin Times New Roman writing style "What I Know Now" (Describe how your diagram, chart, or table expresses an at-a-glance view of what you learned in the