Project Shakti Case Questions

Venture Shakti case inquiries With the points of interest and advantages HLL accomplished from the market procedure in contending with the other FMCG organizations in urban region while confronting the serious circumstances of contracting pieces of the overall industry brought by its adversaries copying the market methodology, HLL encountered a tough time of scaling up its engaging quality in items. In the wake of picking up the impermanent expanded deals, the rivals in country showcasing total once more. Expanding quantities of organizations, warming up rivalry power HLL to battle an approach to investigate another less serious market and broaden its sales.Project Shakti starts under such sharp condition. It gauges the uncommon circumstance in country India. Dispersed towns and poor transportation staggering HLL items being reached by its clients; low availability and instructive level are the aftereffects of less cognizance of items and brands. The requests in country territory are constrained. Task Shakti is created to legitimize the hindrances. It has two destinations when it was conceived. One identifies with business that is to expand HLL’s venture into the undiscovered markets and improve its brands and items mindfulness among clients in that area.The different includes social variables, which is targeting making an economical employment open doors for oppressed country ladies. That implies ladies will be associated with working their own endeavors without anyone else. In addition, this task develops an extension of interchanges among ladies and enterprise, brands and clients, innovation from urban to provincial, in reverse way of life and current way of life, transient monetary development and long haul economical strategy.For the purpose of business development, framing little gatherings (Self-helped Group) and select one to put resources into business is anything but difficult to oversee, arrange and work, which is likewise beneficial and no co mpelling reason to face a lot of challenges. It focuses on the fragment of provincial ladies since it can without much of a stretch access to likely clients since ladies are the standard of family unit buying. By straightforwardly selling the items, clients think about the brand including the qualities, notorieties of expending, administration; dealer (female administrator) will have the option to achieve more benefits beside less expensive supply.Besides, female clients likewise have the chances to see how accomplishes the task work, which may urge them to participate. HLL chooses to acquaint the RSP framework with mentor ladies how to make and develop reasonable business is an inventive activity of continuing both the business and women’s conviction and certainty. This methodology really gives a foundation of explicitly doing a promoting research, thinking about customers’ inclinations, buying capacity, expected deals, advertise size, assisting with investigating new market and segment.Utilizing the undertaking as a correspondence program. This move no longer need to employed anybody to mentor business visionary, rather, the business person itself starts the interchanges with clients inside an upheld brand among provincial networks. They present items through numerous methods, passing the items data to clients at various instructive levels. It is the least demanding and most direct approach to create contacts among shoppers and products.This methodology adjusts their living styles and improves the personal satisfaction, spreading familiarity with wellbeing and cleanliness rehearses in provincial India. It additionally stimulates the items development in classification and augments its market. Presenting innovation gets the expanding numbers openness of their items. iShakti is another effective correspondence among business person and conveyance, business person and outlets, business visionary and friends, business person and clients, business v isionary and stockiest, business visionaries, clients and brands, clients and items, etc.It is a window to glimpse outside and inside because of the poor states of transportations in rustic India. It is helpful for business visionary to oversee items data. This innovative activity improves the working proficiency. Nonetheless, the expenses are excessively costly and would drag iShakti away from being versatile and manageable. In spite of the fact that the task Shakti has negative effect on impermanent deficiency of cash, such in the brand upheld correspondence programs, more expenses in setting up extra mechanical entries, the manner in which its social picture manufactures and brands pread demonstrating that the undertaking has an extremely immense possibilities in increasing more piece of the overall industry, and develops reasonably over the long haul. It is not, at this point a basic items they sell, however items convey a conviction, an origination and a thought that ladies are not a gathering of individuals who just focus on managing house tasks and dealing with spouse and kids. The items likewise manufacture a picture for every rustic lady that they could likewise satisfy their fantasies and totally can work their own business.It brings certainty and conviction that cause them to understand their benefit of living. The undertaking Shakti effectively expands deals and grows its market, both monetarily and socially impacts lives in country India. The benefits it brings for the sake of its own, yet additionally benefits ladies who liable for the business person, and clients living in rustic India. It changes the method of survey themselves and qualities throughout everyday life.

Major Patrick Ferguson in the American Revolution

Significant Patrick Ferguson in the American Revolution Patrick Ferguson - Early Life: The child of James and Anne Ferguson, Patrick Ferguson was conceived on June 4, 1744, in Edinburgh, Scotland. The child of a legal counselor, Ferguson met a large number of figures of the Scottish Enlightenment during his childhood, for example, David Hume, John Home, and Adam Ferguson. In 1759, with the Seven Years War seething, Ferguson was urged to seek after a military vocation by his uncle, Brigadier General James Murray. A notable official, Murray served under Major General James Wolfe at the Battle of Quebec soon thereafter. Following up on his uncles guidance, Ferguson bought a cornets commission in the Royal North British Dragoons (Scots Grays). Patrick Ferguson - Early Career: As opposed to promptly join his regiment, Ferguson went through two years learning at the Royal Military Academy in Woolwich. In 1761, he headed out to Germany for dynamic assistance with the regiment. Not long after showing up, Ferguson became sick with an infirmity in his leg. Incapacitated for a while, he couldn't rejoin the Grays until August 1763. Despite the fact that equipped for deployment ready, he was tormented joint pain in his leg for a mind-blowing remainder. As the war had been finished up, he saw army obligation around Britain for the following quite a while. In 1768, Ferguson bought a captaincy in the 70th Regiment of Foot. Patrick Ferguson - The Ferguson Rifle: Cruising for the West Indies, the regiment served in army obligation and later helped in putting down a slave revolt on Tobago. While there, he bought a sugar manor at Castara. Experiencing fever and issues with his leg, Ferguson came back to Britain in 1772. After two years, he went to a light infantry preparing camp at Salisbury administered by Major General William Howe. A gifted pioneer, Ferguson immediately dazzled Howe with his capacity in the field. During this period, he likewise took a shot at building up a powerful breech-stacking black powder gun. Starting with past work by Isaac de la Chaumette, Ferguson made an improved structure which he showed on June 1. Intriguing King George III, the plan was protected on December 2 and was fit for terminating six to ten rounds for every moment. In spite of the fact that better than the British Armys standard Brown Bess gag stacking black powder rifle somehow or another, the Ferguson configuration was essentially increasingly costly and set aside considerably more effort to deliver. In spite of these restrictions, around 100 were delivered and Ferguson was provided order of an Experimental Rifle Company in March 1777 for administration in the American Revolution. Patrick Ferguson - Brandywine Injury: Showing up in 1777, Fergusons uncommonly prepared unit joined Howes armed force and took an interest in the crusade to catch Philadelphia. On September 11, Ferguson and his men participated in the Battle of Brandywine. Over the span of the battling, Ferguson chose not to fire at a high-positioning American official for reasons of respect. Reports later demonstrated that it might have been either Count Casimir Pulaski or General George Washington. As the battling advanced, Ferguson was hit by a black powder gun ball that broke his correct elbow. With the fall of Philadelphia, he was taken to the city to recoup. Throughout the following eight months, Ferguson persevered through a progression of tasks in the expectation of sparing his arm. These demonstrated sensibly fruitful, however he never recovered full utilization of the appendage. Throughout his recuperation, Fergusons rifle organization was disbanded. Coming back to well-trained in 1778, he served under Major General Sir Henry Clinton at the Battle of Monmouth. In October, Clinton dispatched Ferguson to Little Egg Harbor River in southern New Jersey to wipe out a home of American privateers. Assaulting on October 8, he consumed a few boats and structures before pulling back. Patrick Ferguson - South Jersey: A few days after the fact, Ferguson discovered that Pulaski was stayed outdoors in the territory and that the American position was gently protected. Assaulting on October 16, his soldiers slaughtered around fifty men before Pulaski showed up with help. Because of the American misfortunes, the commitment got known as the Little Egg Harbor Massacre. Working from New York in mid 1779, Ferguson directed exploring missions for Clinton. In the wake of the American assault on Stony Point, Clinton guided him to direct the guards in the territory. In December, Ferguson took order of the American Volunteers, a power of New York and New Jersey Loyalists. Patrick Ferguson - To the Carolinas: In mid 1780, Fergusons order cruised as a major aspect of Clintons armed force which tried to catch Charleston, SC. Arriving in February, Ferguson was accidently bayoneted in the left arm when Lieutenant Colonel Banastre Tarletons British Legion erroneously assaulted his camp. As the Siege of Charleston advanced, Fergusons men attempted to remove the American flexibly courses to the city. Getting together with Tarleton, Ferguson supported in overcoming an American power at Moncks Corner on April 14. After four days, Clinton raised him to major and predated the advancement to the past October. Moving toward the north bank of the Cooper River, Ferguson partook in the catch of Fort Moultrie toward the beginning of May. With the fall of Charleston on May 12, Clinton named Ferguson as auditor of civilian army for the district and accused him of raising units of Loyalists. Coming back to New York, Clinton left Lieutenant General Lord Charles Cornwallis in order. In his job as examiner, he prevailing with regards to raising around 4,000 men. In the wake of skirmishing with nearby local armies, Ferguson was requested to take 1,000 men west and gatekeeper Cornwallis flank as the military progressed into North Carolina. Patrick Ferguson - Battle of Kings Mountain: Setting up himself at Gilbert Town, NC on September 7, Ferguson moved south three days after the fact to block a civilian army power drove by Colonel Elijah Clarke. Prior to leaving, he made an impression on the American local armies on the opposite side of the Appalachian Mountains requesting them to stop their assaults or he would cross the mountains and ruin to their nation with fire and blade. Rankled by Fergusons dangers, these civilian armies prepared and on September 26 started moving against the British leader. Learning of this new danger, Ferguson started withdrawing south then east with the objective of rejoining with Cornwallis. Toward the beginning of October, Ferguson found that the mountain local armies were picking up on his men. On October 6, he chose to persevere and expected a situation on King Mountain. Invigorating the most noteworthy pieces of the mountain, his order went under assault late the following day. During the Battle of Kings Mountain, the Americans encompassed the mountain and in the long run overpowered Fergusons men. Over the span of the battling, Ferguson was shot from his pony. As he fell, his foot trapped in the seat and he was hauled into the American lines. Biting the dust, the triumphant state army stripped and peed on his body before it covered in a shallow grave. During the 1920s, a marker was raised over Fergusons grave which currently lies in Kings Mountain National Military Park. Chosen Sources Nationalist Resource: Patrick Ferguson Major Patrick Ferguson

Congratulations to the winners of 2016 Public Policy Challenge Grant COLUMBIA UNIVERSITY - SIPA Admissions Blog

Congratulations to the winners of 2016 Public Policy Challenge Grant COLUMBIA UNIVERSITY - SIPA Admissions Blog SIPA seeks proposals from students for innovative projects that use digital technology and data to improve the global urban environment. Affordable and clean energy accessâ€"opportunities for refugees to provide language servicesâ€"reliable access to the Internetâ€"these are the goals of the winners of this year’s  Dean’s Public Policy Challenge Grant competition, announced by SIPA at the 2016  #StartupColumbia Festival on April 29. The annual competition invites students to propose innovative projects and prototypes that use technology and/or data to solve important urban problems. The winning teams were allocated a total of $65,000 in prize money to support the implementation of their projects. The first-place team,  Azimuth Solar, aims to make clean energy affordable for low income off-grid consumers in West Africa. Its members are Nthabiseng Mosia MIA ’16, Eric Silverman MIA ’16, and Alexandre Tourre MPA ’16. The second-place team,  NaTakallam, is developing an online platform that pairs students learning Arabic with displaced Syrians who provide Arabic practice opportunities. Members are Aline Sara MIA ’14, Reza Rahnema MIA ’14, Niko Efstathiou MIA ’17, Aimee Wenyue Chen MIA ’16, and Sherif Kamal MPA ’15. The third-place team, CIGONN, aims to develop an Internet device sharing system for students in developing countries. Members are Olivier Bennaim MPA ’16 and Columbia Engineering student Alexandre Zeitoun. The current sequenceâ€"the third since the program was inaugurated in Spring 2014â€"began in September 2015, when 10 student teams were chosen as semifinalists from more than 30 applications. While participating groups must include at least one SIPA student, they are encouraged to blend students from different disciplines and schools at Columbia University. Want to participate in your own Public Policy Challenge Grant?  Confirm your seat in the Master of International Affairs program today! Each semi-finalist team received seed funding and a wealth of programmatic support to aid in the development of their ideas. They met with a panel of industry advisors, participated in a series of boot camp-style seminars on topics such as financial planning, legal issues, and design thinking. After three months of refining their project models and working with potential partners, funders, and users, semifinalist teams presented to competition judges in February 2016. Five finalist teams, selected by a committee of Columbia University faculty and technology entrepreneurs chaired by Dean  Merit E. Janow, then received additional support funding and two more months to continue to develop their project or prototype. The five finalistsâ€"which included Concourse Markets and Nansen in addition to the three winnersâ€"presented the final version of their ideas on April 28. â€" Lindsay Fuller MPA ’16 Photos, clockwise from left: Azimuth Solar (from left, Tourre, Mosia, Silverman); NaTakallam (from left, Efstathiou, Sara, Kamal, Chen); Bennaim and Zeitoun of CIGONN flank Dean Janow.

Ryanair Team Work - Free Essay Example

Sample details Pages: 2 Words: 497 Downloads: 2 Date added: 2017/09/26 Category Advertising Essay Type Analytical essay Did you like this example? Ryanair is considered to be the largest low fares airline in Europe. They have over 800 low fare routes across 26 different countries, so this gives you an indication as to the scale of this employer. Despite being a low budget airline, they are anything but budgeted when it comes to their staff. With real incentives and genuine opportunities for career progression, staff at Ryanair are valued for the hard work they do in helping to run one of the most successful budget airlines in the world. With over 6,000 people working for them, millions of passengers each year put their trust in Ryanair to make their flight a hassle-free affordable ride. From pilot jobs to cabin crew roles, every job at Ryanair places paramount importance on customer service and staff are expected to be courteous, professional and helpful at all times. After all, working in any area at an airline company is naturally going to require some stamina and determination providing a service to customers and the customer is paying with the expectation of having an easy, comfortable journey to their destination of choice. In this fast-moving and busy environment there won’t be time to stress over issues, and you have to move forward with the goal of making someone’s day very happy. In fact, this is the most key objective of all airline staff. There are regular recruitment drives at Ryanair and even the opportunity to attend an open day detailing the job of your choice. This is a great idea for those who like the sound of working for an airline but still have some reservations about what exactly the job may entail. At a Ryanair open day, you can talk to those already in the business and get their professional advice on which line of work might be best suited to your skills and experience. Every day is different when working for an airline and you can be sure of some new and exciting challenges ahead. there are so many different career paths with Ryanair. All Ryanair jo bs focus around teamwork. They look for individuals that go that extra mile and look out for their team members. After all, without smooth running teamwork, an airport simply couldn’t function properly. Everything comes down to communication and all employees will be adept at dealing with various customer situations. The benefit of working for a company like Ryanair is that you get to find out exactly what the job is like before you decide if it is right for you. Heading down to one of their recruitment days means you will get the opportunity to find out more about the role and see which area you think you would excel in. In terms of salary, all Ryanair jobs offer a competitive basic rate with regular incentives and great career prospects. When you work for Ryanair, you work for a company with a long history in delivering excellent customer service and affordable travel to a growing population Don’t waste time! Our writers will create an original "Ryanair Team Work" essay for you Create order

Racial Disccrimination in a Raisin in the Sun Essay

The late 1950s was filled with racial discriminations. There was still sections living as well as public signs of Colored and Whites. Blacks and Whites were not for any change or at least not yet. A Raisin in the Sun, by Lorraine Vivian Hansberry, tells a story of a black family that is struggling to gain a middle class acceptance in Chicago. The family of five, one child and four adults live in a tiny apartment that is located in a very poor area. Dreams of owning a business and having money to accomplish goals is two key parts played out throughout the whole play. Walter Younger is determined to have his own business and he will go to ends met to see that dream come true. Financial bridges are crossed and obstacles arise when Walter†¦show more content†¦blacks ignored theater because theater ignored them (p.1461).† Martin Luther King played a big part in the racial battle to being all equal. He wrote a letter while being in jail in Birmingham for eight days. He compo sed a letter which was a response back to a letter that was posted in the local newspaper saying that his protest was â€Å"unwise and untimely.† He wrote his letter for a national audience as did Lorraine Hansberry. She as did Martin Luther King wanted people to notice and to pay attention to the ways blacks were living, as well as what was going unseen or talked about behind closed doors. The people of that time listened up to what Martin Luther King had to say and when he was finally released from jail the protest assumed a larger scale and more confrontational characters. That lets you know that whether it be a book or it be a letter the people were affect and they were ready to make an effect themselves. There were obvious quotes throughout A Raisin in the Sun that let you know how the characters felt and what was going through. You came up to me and you said†¦ Mr. Asagai – I want very much to talk with you. About Africa. You see, Mr. Asagai, I am looking for my identity! He then goes to laugh about it. Asagai is playing with Beneatha about how he wishes to learn more about African culture. It seems that only a few years after the play was done that many of the blacks wanted to know more about their African roots; therefore begin to explore them. I guess

Self Reliance Free Essays

The Idea of American Self Reliance From the readings of Cooper, Hawthorne, and Emerson you get a coherent understanding of how each writer interpreted the notion of â€Å"American Self Reliance†. Self- Reliance is defined as the dependence on one’s own efforts and abilities . There are profound strengths in promoting and practicing the idea of Self-Reliance but also evident weaknesses if the phrase is taken too literally. We will write a custom essay sample on Self Reliance or any similar topic only for you Order Now While making reference to Cooper, Hawthorne and Emerson’s readings the following essay will discuss the otion of American Self Reliance as well as an advantage and a disadvantage that can be caused by fully living by its creed. Most of us strive for success and independence. Most take pride in themselves for being able to start from the bottom and emerge on top with no help from others. This is typically interpreted as self reliance. However, it is not always possible to rise to the top by our efforts solely. At times we all need help in succeeding in life or simply bettering ourselves. Emerson’s writing persuades you to believe that man alone is completely self sufficient for him r herself. I view this as a disadvantage or weakness in thought and practice because you cannot always believe that you will never need help from anyone or anything. This type of thinking could potentially stagnant one’s progress and the reluctance to ask for or accept help would be the cause. Emerson writes â€Å"To believe your own thought, to believe that what is true for you in your private heart, is true for all men, – that is genius†. I disagree with this statement because it can be interpreted negatively or positively and from the reading I deduced that Emerson only presented his statement in a positive cogitation. This quote further influences us to believe that if we feel we can accomplish anything on our own in our hearts then everyone should believe this as well and in turn this is the most intellectual way to think. Unfortunately there are countless times when what we believe true in our hearts, whether it concerns our capabilities or accomplishments, are in reality not feasible. Certain external or internal factors beyond our control can hinder our progress. Although, with the help of others, and the renouncement of the notion of living trictly by a creed of self- reliance, one could possibly demonstrate success in their thoughtful aspirations regardless of the unknown or potential hindrances that may lie ahead. With help we are able to maneuver and the ability to maneuver in our lives is an advantage and strength. I do not disagree with the complete ideology of self reliance. Emerson writes, â€Å"What I must do, is all that concerns me, not what the people think. It is easy in the world to live after the world’s opinion; it is easy in solitude to live after our own; but the great man is he who in the midst of the crowd eeps with perfect sweetness the independence of solitude†. This quote is powerful because it depicts the strength or advantage (great man) that one can have in life if they focus on self and not worry about the opinions and conformity that society attempts to influence them with. It makes reference to will-power, determination and in solitude, amidst society. Having independent thought no matter what coaxes exists is a vital aspect of self reliance. In Hawthorne’s Young Goodman Brown he writes, â€Å"Faith! Faith! cried the husband. Look up to Heaven, and resist the Wicked One! . Despite the fact that Hawthorne does not specifically mention the theory of self reliance in Young Goodman Brown, it is still included metaphorically throughout the text. Here Hawthorne support Emerson’s ideology of Self Reliance by showing the strong will and determination Goodman Brown had by sticking to his beliefs and resorting to the higher power (God) in the face of evil and ultimately veering away from the influence of the wicked that surrounded him. After Brown sticks to his beliefs and does not conform to those of his surrounding environment he finds imself alone again in the woods, everything having vanished. Staying committed in your beliefs and views at all times whether in solitude or among others is important and as Hawthorne depicts, can entirely alter a predicament or situation for the better. From the readings I also concluded that self reliance is not only about believing in yourself or staying true to who you are despite the influence of society it is also about not abusing the resources that god has put forth for you to flourish. James Fenimore Cooper writes in The Pioneers, â€Å"It’s much better to kill only such as ou want, without wasting your powder and lead, than to be firing into God’s creaters in such a wicked manner. But I come out for a bird, and you know the reason why I like small game, Mr. Oliver, and now I have got one I will go home, for I don’t like to see these wasty ways that you are all practysing, as if the least thing was not made for use, and not to destroy’. Cooper reveals a portion of his interpretation of Self reliance with this excerpt from The Pioneers. The character who speaks these words, Natty Bumppo, was portrayed as the embodiment of American Self-Reliance, who ived free, was strong, determined, self sufficient and lived close to nature. Cooper believed that connection with nature was essential for one’s development and ability to be self reliant. In this quote he portrays his distaste for killing god’s creations for game and not necessity, which translate into the abuse of our natural resources. Cooper, Hawthorne and Emerson collectively make some great points and examples of American Self Reliance throughout their works. However, it is important to acknowledge that some of their ideologies can serve as strengths as well as potential eaknesses. Cooper, F. J. (2003). The Pioneers. In N. Baym, The Norton Anthology of Literature (pp. 440-449). New York : Norton Company. Emerson, R. (2003). Self Reliance. In N. Baym, The Norton Anthology of Literature (pp. 450-467). New York: Norton Company. Hawthorne, N. (2003). Young Goodman Brown. In N. Baym, The Norton Anthology of Literature (pp. 613-623). New York : Norton Company. Merriam- Webster. com. (2013, November 3). Retrieved November 3, 2013, from Merriam- Webster: http://www. merriam-webster. com/dictionary/self%20reliance How to cite Self Reliance, Papers

Cell Phones and Driving free essay sample

A look at the dangers of cell phones and advanced technology. This paper discusses why cell phones are so dangerous by looking at a variety of accidents and injuries caused by cell phones. The author argues for the necessity of national legislation banning hand held cell phones while driving. Includes an a persuasive discussion of the way that advanced technology and communication has affected society. Radios, pets, other people in your cars. What do these things have in common? They are all distractions to a person that is driving a car. However there is one other distraction that is worse than any of these combined. This distraction can make you 4 times as likely to crash. It can be just as harmful as drunk driving (Frankfield 1). What is this distraction? It is a simple device that millions upon millions of people in our country own and use daily. It is a device that can ironically save our lives in times of danger. We will write a custom essay sample on Cell Phones and Driving or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is a cellular phone. It is for this reason that legislation must be passed nationally banning the use of hand held cell phones while driving.

Auroral Storms Across the Solar System

Auroral Storms Across the Solar System Every so often the Sun kicks a bunch of plasma out in the form of a coronal mass ejection, sometimes at the same time as a solar flare. These outbursts are part of what makes living with a star like the Sun so exciting. If that material just fell back into the Sun, wed have some great views of arching filaments draining their material to the solar surface. But, they dont always stick around. The material rides out from the Sun on the solar wind (a stream of charged particles that moves a few hundred kilometers a second (and sometimes faster)). Eventually it arrives at Earth and the other planets, and when it does, it interacts with the magnetic fields of the planets (and moons, such as Io, Europa, and Ganymede).   When the solar wind slams into a world with a magnetic field, powerful electrical currents are set up,  which can have interesting effects, particularly on Earth. Charged particles sizzle in the upper atmosphere (called the ionosphere), and the result is a phenomenon called space weather. The effects of space weather can be as lovely as a display of northern and southern lights and (at Earth) as deadly as a power outage, communications failures, and threats to humans working in space. Interestingly, Venus experiences auroral storms, even though the planet doesnt have its own magnetic field. In this case, particles from the solar wind slam into the planets upper atmosphere and the energy-driven interactions make the gases glow.   These storms have also been seen on Jupiter and Saturn (particularly when northern and southern lights emit strong ultraviolet radiation from those planets polar regions). And, theyve been known to occur on Mars. In fact, the MAVEN mission at Mars measured a very deep-reaching auroral storm on the Red Planet, which the spacecraft began detecting around Christmastime of 2014. The glow was not in visible light, such as wed see here on Earth, but in the ultraviolet. It was seen in the Martian northern hemisphere and it seemed to extend deep into the atmosphere. O On Earth, auroral disturbances occur typically around 60 to 90 kilometers up. The Martian aurorae were caused by charged particles form the Sun striking the upper atmosphere and energizing atoms of gas there. That wasnt the first time aurorae had been seen at Mars. In August 2004, the Mars Express orbiter detected an auroral storm in progress over a region on Mars called Terra Cimmeria. Mars Global Surveyor found evidence of a magnetic anomaly in the crust of the planet at the same region. The aurora was likely caused as charged particles moving along magnetic field lines in the area, which in turn caused atmospheric gases to be energized.   Saturn has been known to sport auroras, as has the planet Jupiter. Both planets have very strong magnetic fields, and so their existence is no surprise. Saturns are bright in the ultraviolet, visible, and near-infrared spectrum of light and astronomers usually see them as bright circles of light over the poles. Like Saturns aurorae, Jupiters auroral storms are visible around the poles and are very frequent. They are quite complex, and sport little bright spots that correspond to interactions with the moons Iio, Ganymede, and Europa.   Aurorae arent limited to the largest gas giants. It turns out that Uranus and Neptune also have these same storms caused by interactions with the solar wind. They are detectable with instruments on board Hubble Space Telescope.   The existence of aurorae on other worlds gives planetary scientists a chance to study magnetic fields on those worlds (if they exist), and to trace the interaction between the solar wind and those fields and atmospheres. As a result of this work, theyre getting a much better understanding of the interiors of those worlds, the complexities of their atmospheres, and their magnetospheres.

Australian Politics essays

Australian Politics essays 1.A shift to a republic would be in Australia's best interests. There have been a series of debates on the actual future of the Australian state. On the one hand, there are some who suggest that Australia would have a better future as an independent and sovereign republic; on the other hand, the current status as part of the Commonwealth is considered to be a better option for the nation and the state. However, serious attempts have been made and discussions are underway for what would the government consider to be by 2020 the Australian state and an Australian head of state (BBC, 2008). In order to have a better assessment of this issue, there are several aspects to be taken into consideration which support the idea of an Australian republic and an Australian head of state rather than an overall monarchical rule. First, todays reality is one of independent and sovereign state, not one of former empires. As stated by the foreign Minister, a split from the British monarchy was inevitable. (BBC, 2008) It is not so much the mere fact that Australia is formally still entrenched in the remains of an empire which seized to exist decades ago. It is more the issue of modernity and of the role Australia came to play in the world in recent decades. In this sense, it is one of the most important countries in the Asia Pacific region and should therefore have a defining and sovereign head of state in order to allow the country to run its affairs independently from any outside force. Second, there is also the matter of the national identity worldwide. In this sense, there are voices suggesting that the Australian state, due to the fact that it has always been associated with the image of the British Empire does not have a national identity, one that could be constructed and built upon in the decades and centuries to come. More precisely, these voices suggest that the maintenance of the monarchical rule can da...

Marketing Metrics for UK-based SME Essay Example | Topics and Well Written Essays - 2250 words

Marketing Metrics for UK-based SME - Essay Example As the essay declares The metric can evaluate marketing effectiveness at a strategic level. It involves assessment on the key strategies that a company has adopted and measuring individual performances in achieving marketing objectives. An example is whether the company has adopted effective price strategy and effective distribution channels. This paper declares that the metric measurement assesses and evaluates the levels of customer’s perceptions on the goods and products of the company. This is determined by the quality of the service that a company offers to its clients and customers. Brand awareness will indicate how effective the marketing program in reaching out the larger mass audience in the long run. This metric provides the dominance and the market share that a company holds. This measure is vital in achieving the marketing objective goals therefore its assessment will enable the company to know if the applied approach can deliver the objective. Evoked set of model comprises of a pool of alternatives that consumer has when making decisions also known as consideration set. With the knowledge of available large number of products and brands consumers considers only a few to acquire at any given time. It is important for any marketing communication campaign to target determine the products and brands within evoked set before it is carried out. Consumers include brands in an evoked model through recognition in the marketing environment thus marketing communications can determine the evoked sets through brand awareness campaigns. Secondly is recalling of a product which is memory based which depend on consumer’s ability to recall brands marketing communication messages. The two can be summarized as stimulus-based attributed by brand recognition familiarity and in memory-based which is attributed by brand recall, all leading into inclusion in an evoked set model of a consumer where all are key important aspects in advertising and communication campaigns Brand familiarity and recognition Marketing communication campaigns mainly involves brand awareness and recognition to influence and induce consumers to purchase the brand. This implies that marketing communication campaign may influence a consumer in considering a brand in the evoked set. This depends on the marketing communicatio n encoded information thus resulting into a consumer discriminating on brand over the other. Brand recall This is important in considering a product in an evoked model where a marketing communication campaign conveys a promotional message which encodes in consumers mind. This is recalled during the consideration of brands to include in an evoked model.

What is Public Administration Research Paper Example | Topics and Well Written Essays - 250 words

What is Public Administration - Research Paper Example e of functions such as developing policy and legislation; implementing policies; managing programs, people, and budgets; and providing vital daily services for the well-being of citizens Public administration refers to two meanings: first, it is concerned with the implementation of government policy; second, it is an academic discipline that studies this implementation and prepares civil servants for working in the public service. Instructions: This research paper should be a one page summary on a letter size 8.5 x 11 paper with the information on the front and back of the page. It should be typed single spaced, 12pt font, include in the summary a chart, diagram, or an at-a-glance view on a main idea in the reading. Students will be expected to include in the summary a current event (within one year) issue relative to the topic. You may consult any number of sources, newspapers,on-line news, news magazines, journals, news and or political television shows.The student is expected to cite any such source in the response. First paragraph (Topic of Focus: brief overview of "What is Public Administration?", Chapter two of The Politics of the Administrative Process by Donald F. Kettl. The header should be at the start of the paragraph, typed in bold font, 12pt, Times New Roman Third Paragraph header in bold, 12pt fontin Times New Roman writing style "What I Know Now" (Describe how your diagram, chart, or table expresses an at-a-glance view of what you learned in the

The Effects of Mobile Phones in Society

The Effects of Mobile Phones in Society IMPLICATION OF HANDPHONES TO THE SOCIETY TODAY INTRODUCTION In the recent years, handphones have become ubiquitous in our society, it have become an indispensable part of our daily lives. Handphones have been around for several decades in some form or another. The technology began in the late 1940s, when the idea of a handphone was bring to the society. A handphone, also referred to as mobile or cellular phone is defined as a portable telephone device used for mobile telecommunications which does not needed the use of landlines over a cellular network of specialized base stations. Unlike the usual home phones, handphones can be easily carried anywhere, from place to place. Handphones utilize the frequency transmitted by cell towers to join the calls between two devices. The base stations and also handphones send and receive signals using radio waves. Handphones are different from the cordless telephones that usually being used in a home or an office. Handphones does not have the same characteristic as the cordless telephones as the cordless telephones only provide telephone service inside a limited scope or area through a fixed line and a base station as well as from radio telephones and satellite phones. Handphones transmit and receive information such as voice messages by the use of radio communication. The phone transmits radio frequency signals to the base station and incoming signals are sent to the phone from the base station at a slightly distinct frequency. The base stations connect handphones to rest of the mobile and also fixed phone network. When the moment signals reach to a base station, it can be transmitted to main telephone network. Handphones are looked upon as a modern invention, but their origin can be traced back to the invention of telephone by Alexander Graham Bell in 1870s and success in capturing of radio message. Since then, these basic technologies have combined and shaped themselves together as what we called handphone. The history of handphones is divided into different generations (first, second, third, fourth and so on) which used to indicate the significant step changes in power or abilities as the technology getting better and better each year. In the first generation 1G, analog circuit-switched technology is used together with FDMA (Frequency Division Multiple Access). It worked mainly in 800 to 900Mhz frequency bands. 1G is the earliest cellular system to build up. The network contained unreliable handover, poor voice quality as well as poor security. As the limitation of the 1G, people are trying to create a newer generation of mobile communication, this is the second generation. 2G introduced for the first time the system used purely digital technology. Even though quite a few of the principle connected in a 1G system apply to 2G, there are deviations or a significant change in way that the signals are handled, and 1G networks does not have the capability to give more features ahead in development of the 2G systems, such as text messaging and also caller identity. 3G The third generation networks are the latest stage in the process development of wireless communications technology. They can support higher data transmission rates and provide increased capacity. This allows them to be used for high speed data applications and also for the normal voice calls. 3G systems are created according to a design in such a way to process data, and since the voice signals are transformed into digital data, this leads to the speech being dealt with in similar way as other kind of data. 3G systems use packet-switching technology, which is more effective and faster as compared with the traditional circuit-switched systems. 4G The fourth generation networks are more reliable. At the present times, more and more companies have began researching and creating the 4G communications system, this technology can have a high uplink rate to approximately 200Mbps, therefore a large number of data can transfer in the handphones. The 4G handphones contain more function such as the television. A large portion of handphone networks are digital and use the standard such as CDMA, GSM, or iDEN. They are all operating at various radio frequencies. A multi-mode phone operates across different standards whereas a multi-band phone is designed to operate on more than one radio frequency. In addition to the standard voice function, current generation handphones can support numerous additional services and also accessories rather than only voice calls or text messaging. For example, Bluetooth, infrared, USB, memory card reader (SD), MMS for sending and receiving multimedia elements, email, WiFi connectivity, instant messaging, camera with video function added, music (MP3) and video (MP4) playback, radio, alarms, memo, GPS navigation and so on. Some of the phones also include a touchscreen to make it much easier to be used. IMPLICATION OF HANDPHONES TO THE SOCIETY TODAY The changes of communication technology do have a critical impact on society today which associated with time and space as fundamental dimensions. The investigation on the structure and dynamics of the network society has shown the emergence of new forms/processes of space and time: the space of flows and timeless time (Castells, 2000). For examples, space of flows are consider of the material organization of simultaneous social interaction at the distance by networking communication via telecommunications technology support, interactive communication support systems, and fast transportation technologies. In a simple word we can call it as the territorial basis of each communication node (network). While, timeless time referred to the random order of moment when using handphone. The great advancement of communication technology greatly influenced our daily life by spreading the space of flows and timeless time. On the other hand, communication technology enhancement does benefit the people, â€Å"distance† can be shortened, and time can be saved. The â€Å"freedom of contact† provided by the handphone means for people to free themselves from the place-based context of their interaction, shifting their frame of reference to the communication itself, that is to a space made of communication flows, based on the availability of the technological infrastructure that makes it possible. (Crabtree et al, 2003) And yet, when society is too dependent on such high-tech mobile, those whom not equipped or forget to bring their handphones will be socially disabled. As what Misuko Ito said, â€Å"To not have a keitai (cell phone) is to be walking blind, disconnected from just-in-time information on where and when you are in the social networks of time and sp ace† (Ito, 2003) Moreover, the availability of wireless communication may saturate time with social practice making other practices cannot be conducted by inserting communication in all moments , such as the â€Å"in-between† time during transportation or in a waiting line (Larimer, 2000, p. A29). For examples, leisure time or working time would be affected when people use this time playing, sending SMS, or listening to music. Mobile communication may have greatly enhanced opportunity of reach of interpersonal sociability and shared practices but lots of undeniable impacts of handphones to the society. Implications of both positive and negative impacts draw up the contribution to the advantages and disadvantages of handphone to the users. First advantage of having handphone implies when someone is having emergency. The hand phones are undoubtedly a lifesaver on numerous occasions. When travelling abroad, peoples still can keep in contact and it become the most convenient way to communicate. On the other hand, having a handphone for some people, gives them a sense of security, they have the knowledge that the can contact and be contacted at anytime of the day. This is especially important where teenagers are concerned, more or so on the female, were parents may worry if they are out late; if they have a handphone with them, then they can be contacted to see when they are coming back. Therefore, parents boug ht handphone for their children to act as a safety device. Through the handphone, parents may know the location of their children as well as the activities their children were conducted. Nowadays, handphone is also use as an entertainment tool. Examples of service that provided are personal organizer, gaming, mp3 and mp4 player, camera, camcorder, Bluetooth, Wifi, GPS navigation RDS radio receiver, and more. No doubt, the rapid developments of handphone do bring a lot of advantages to the world. Short Message Service (SMS) spreads into everyday life is one of the facets in which technological evolution acts as a factor of cultural and behavioural change in the mobile society. First of all, SMS influences the writing skill of both children and teenagers. The length limitation to 160 characters and the challenge of the interface are two main influential factors in the mobile communications. According to Manuel Castells et al (2004) cited Ling and Yttri (2002), young users have to improve their ability to synthesize and summarize their messages in order to optimize each sent SMS. Therefore, young users develop a new language that can be defined as a new â€Å"writing orality† based on symbols and abbreviations. The new language is based on phonetics due to the reproduction of the oral language helps to save characters, a scarce resource when texting. According Manuel Castells et al (2004) cited Kasesniemi and Rautiainen (2003), messages often bear more resemblance to co de than to standard language and a text filled with code language expressions is not necessarily accessible to an outsider. The unique writing style creates opportunities for creativity. A mistake in one letter such as a typing error can produce a new term of endearment, which may remain in the SMS language either for a short time or permanently. SMS can lead to discreet and asynchronic communication. Texting turned out to be a more â€Å"relaxed† way to inform about feelings and delicate subjects because SMS is not direct confrontation. Users may be more embarrassed to communicate the same information without SMS. Texting helps teenagers and some adult male to overcome awkwardness and inhibitions and to develop social and communication skills. They communicate with more people, and more frequently, than they did before mobiles. (Manuel Castells et al (2004) cited Fox, K, 2001) The creativity being observed among SMS users is the compression of text dates back to shorthand wr iting, for example for taking class notes and secret codes among friends. On the other hand, older generations are uneasy about the effect this has on the Standard English language as messaging language seeps into formal writing tasks. Besides that, users can now both send and receive images in addition to text using Multimedia Message System (MMS). MMS is normally used by the teenagers to send a photo/graphic or a short video. Real state agents use camera telephones to forward pictures to prospective buyers for giving a speedy edge in a competitive market. Interns are allowed or permitted to send pictures of an x-ray to the senior doctors in order to speed up the diagnosis as well as suggested treatment process. Apart from that, the social learning process through handphone can be identified as the social appropriation or domestication process. People have learned how and when a handphone could be used and, moreover, some old embarrassments are not usually happening nowadays thanks to the generalization of some technical features. New design of devices has evolved in this direction such as vibration or silent modes. The use of handphones in indoor public places entails the possibility of being overhead and disturbing people around. A common rule of mobile etiquette (Crabtree et al, 2003) is to talk in a low voice as noisy users are considered the main negative aspect of mobile telephony in public places. Handphones use has been incorporated to everyday life activities whether they are legal or illegal. According to Crabtree et al (2003), one of the main reasons to purchase a handphone is safety and security. For example, car accidents or main catastrophes in which lives were saved thanks to the availability of a handphone. Besides that, people were able to report to their dearest ones some dramatic situations in which they were involved and even let them know their love (Manuel Castells et al (2004) cited Agar, 2003). According to Manuel Castells et al (2004) cited Ling and Haddon (2001), the device is useful for the coordination of the daily family activities. Almost all the family members are networked and remote care-giving functions can be developed more easily nowadays. This is valid for children and old-aged persons. Coordination is related to the members of a family habitually do travelling. These journeys can be made by car, public transportation or foot, and include diverse activities. For instance, the activities could be to go to the supermarket or to pick up the children from school and drive them to any out-of-school activity. According to the study done by Manuel Castells et al (2004) cited Ling and Haddon (2001), the mobile telephony is not significantly changing the number of trips a person makes, but allows the redirection of journeys that have already begun. Micro-coordination is the nuanced management of social interactions and can be seen in the redirection of trips that have a lready started. It can be seen in the iterative agreement as to where and when can meet friends and the ability to call ahead when we are late to an appointment. (Manuel Castells et al (2004) cited Ling, 2004) Next, handphones are helping, and allowing, communication with and within some handicapped individuals. For example, texting is bringing a kind of new normality in the communications of deaf-mute persons and has facilitated improvements in dyslexic children (Manuel Castells et al (2004) cited Kasesniemi el al., 2003). Handphones are very useful in particular situations. For instance, vibra-call is a very interesting feature for deaf persons or even the possibility of preprogramming the automatic dial of a given number when pushing just one button helps old-aged people to begin a remote communication. However, there are still some deficiencies to be solved with the handphones. For example, blind persons have more problems with handphones than they have with traditional wired telephones because interfaces are more complicated. Furthermore, our working world has been changed by mobile telephony. Indeed, first adopters of the device were truckers, construction workers and maintenance engineers and the device was used as a tool for work. First affected what we can call mobile workers is the staffs that work both at the office and out of the office considering both long distances travels and short distance ones. For example, a mobile worker could be a commercial that has to visit different clients located in the same city where the office is or in another continent. Although technological facilities to be used could be different, but the situation is similar because as long as the staff is away from the home office, contextual constrains become unpredictable (Manuel Castells et al (2004) cited Perry et al. 2001). Handphones reinforce networked activity and allow new ways of connectivity to be more easily than other ones. For instance, in long distance travels that need at least one night away from home office, e-mail is generally checked in the evenings, at the hotel room; while the handphone is used more often and, sometimes, as a way of solving disconnection problems which is created during a trip. Moreover, mobile workers who cover short distances routinely also use the handtelephone during car travels. According to Manuel Castells et al (2004) cited Laurier (2002), the workers take advantage of certain situations and try to complete particular pending tasks. This includes making calls or going on with some practical and limited business when there is some time between two programmed activities. All these activities are done despite the fact that access to documents and information is usually poorer than when working in the home office. The disadvantages brought along with this fast grown development cannot be ignored. First of all, handphone that provided us safety and protection may bring opposite effects. It might attract danger, the danger of being rob. Example was taken from an article, â€Å"A girl was seriously ill in hospital last night after being stabbed by a gang of teen robbers for her mobile phone. The youngster was jumped by three youths as she stood at a bus stop in Croydon, South London. The gang stabbed her twice in the back and the leg, before snatching her mobile phone and running off, leaving her lying in a pool of blood. She was rushed to hospital suffering from a punctured lung.†(Versatile, 2002) Besides that, it inflicted handphone addiction is also a big social problem. People, especially teenagers are easily attracted by the services provided by the handphones in all time. Moreover, it is a trend to get up to date handphone model makes people tend to change their handphone frequently and this caused unnecessary spending on bills and costs. After all, being fully acquainted with the handphone, people find uses, that they are able and desired to and thus it lead to another crimes call cyber crimes by abuse people using handphone. Next, many scientists do believe that radiation coming from the handphones may affect our health such as headache, earaches, blurring of vision and most crucial sickness, cancer. Thus many people are advice to reduce the usage of handphone although there is still no concrete evidence since this may only appear in long term of using. RESULTS AND DISCUSSIONS RESPONDENTS OPINION OVER IMPLICATION OF HANDPHONES TO THE SOCIETY Figure above shows the opinion of the respondents over the implication of handphones to the society. The result shows that most of the respondents agree that handphones will bring positive impact to the society. Out of 100 respondents, 73 of them believe that handphones will bring positive impact to the society while 27 of them believe that it will bring bad impact to the society. From the respondents of who choose handphones will bring positive impact to the society, they believe that handphones are good because it bring the people closer together. This is because they could use handphones to contact their love ones. For example, parents could use handphones to contact their children who are studying abroad or far away from their hometown to keep in touch with them. Besides that, they could use it to fill up their free time by playing games or listen to the music using their handphone. For example, people who are waiting for LRT or bus to go to work could use handphone to play some simple games or listen to the music. For the respondents who choose negative impact, they believe that handphones wasted their childrens time because they become addicted to the game provided by the handphone manufacturer. Besides that, some of them also believe that handphone will bring negative or bad impact to the society as those students will busy â€Å"SMS† during the class and pay no attention to the teacher. In short, there are more respondents agree that handphones will bring positive impact to the society as compared to negative impact. WHEN STUDENTS START TO OWN A HANDPHONE Based on the feedback from the students, out of 100 students, 20 of them got their first handphone during primary school while 7 of them received their first handphone after secondary school. Besides that, as we can see from the pie chart, majority of them received their first handphone during secondary school. According to one of the students who received his first handphone during primary school, he said that due to the poor condition in the school facilities, his parent was buying him a handphone so that he could make a call to them if he was in urgent. In the sense of care, this is correct but in the sense of security, this might cause jealousy in between classmates and caused some conflicts. Minor of them received handphone after they graduated from the secondary school. Their reason is because their parents think that they are more suitable to get a handphone after they finish their secondary school as they will be more mature and think wisely. As we can see from the pie chart shown above, majority of the students received their first handphone during secondary school. This is commonly happening everywhere. A lot of the parents will allow their children to own a handphone during secondary school. According to one of the students, her parent gave her handphone is due to the numbers of tuition class that she needed to attend and some other activities that she involved. Handphone make her contact her parent easily and report to them about her current location. Another reason that mentioned by a student is because some fall into a relationship during secondary school time, thus they need more privacy to talk and handphone is the solution. Other reason is due to the peer pressure. One convinced his/her parent to buy him/her a handphone because his/her friend had it. IS IT A NEED FOR THE PRIMARY SCHOOL STUDENTS TO OWN A HANDPHONE TO CONTACT PARENTS DURING EMERGENCY? Figure above shows the opinion of respondents on whether should a child own a handphone. The result shows that 68 percent of the respondents think that the students do not need a handphone while only 32 percent of the respondents think that it is needed. The reason that the respondents think the students do not need a handphone is that the primary students are still very young and they will only abuse the handphone and use it to play games. Even if emergency really happens, the students can always consult their teachers to ask for help or contact their parents using a public telephone booth. On the other hand, the respondents who agree that primary students do need a handphone because in some of the rural school, the facilities are very limited and some school even do not have a public telephone booth. Therefore, it is more convenient for a student to own a handphone since it does not cost much to buy a handphone with a basic call function. In short, most of the respondents think that there is no need for a primary school student to own a handphone. IMPORTANCE OF HANDPHONE According the chart above, we can see that 10% of 100 students think that handphone is very important while 15% of them think that handphone is not important to them. Besides that, between moderate and important, it is only 5% different which is 40% for important and 35% is for moderate. Based on the feedback from the students, they feel that handphone is important because handphone make life easier. They can contact their friends without whenever they need. Besides that, due to the service like SMS, MMS, 3G that offer by the operators, handphones become a need. Other than that, handphones nowadays do allow public to install some applications like calculator, to-do-list, languages translators etc do make their life even easier and flexible. Some even use handphones to watch live show or TV. Another function that comes with the handphone is the camera which is the big temptation and the reason why handphone is important for them. THE IMPORTANT OF THE FUNCTION PROVIDED BY HANDPHONE BASED ON THE RESPONDENTS OPINION The importance of the function provided by handphone based on the respondents opinion Figure above shows the respondents opinion over the function provided by the handphones. Based on the survey, we can see that voice call is the most important function for a handphone. Out of 100 respondents, 57% of them think that voice call should be the most important function on a handphone followed by SMS (20%), gaming (8%), music player (6%), camera (6%) ,GPS navigation (3%) and also video call (1%). Most of the respondents choose voice call as the most important function of a handphone because of the fact that the main function of a handphone is to make voice call to other person. Besides that, SMS becomes the second important function because it is convenient and cheaper way to contact other person. Moreover, gaming becomes the third most important function because nowadays, many teenagers buy sophisticate handphone such as IPhone which provides numerous free games for the user. For other function such as Camera, Music Player, GPS navigation and video call, they are just optional function and it is implemented as an extra credit for the user. Some respondents do think that camera is an important function as they could capture down those memorable moment with his handphone while others prefer music player as they like to listen to music anytime and anywhere. In short, voice call remains as the most important function of a handphone. However, more function equipped inside it will definitely attract large number of customers to purchase it. CONCLUSION Almost everyone owns at least one handphone in today society. Over 50 percent of the population now owns a handphone, and the percentage is growing rapidly each year. During the time when handphones hit the street many years ago, it is a fantastic and wonderful invention that brought to this world, beside providing us the ability to communicate with our beloved family, friends as well as colleagues anytime and anywhere, at the same time, it also brought along a great impact to our society, transforming our social behaviour and made a enormous cultural impact as well. Based on the results of the survey, we can clearly conclude that most people think that handphones are important to them. Handphones can be considered to be a necessity nowadays. There are enormous numbers of additional functions added in the modern handphone, making life easier as well as flexible. The additional functions included are calculator, alarm, to-do-list, stopwatch and many more. Some of the handphones are just like a mini computer which can provides access to the internet if configured. Next, we can also make a conclusion that majority of the people strongly agree that handphones will bring positive impact to the society rather than negative impact. Handphone is a device that enables to bring people closer together regardless of how far the distance between both of them. Handphones bring into existence of massive social change in our lifestyle patterns and also behaviours. From the research that we have conducted, we can observed that the impact of handphone on the society varied in both positive and negative outlooks. Even though there are quite a number of negative impacts of handphone to the society. However, one cannot overshadow the comfort provided by handphone. With no doubt, handphones have successfully making the world look smaller than ever before. APPENDIX Assignment 1: Implication of handphones to the society today. Questionnaire: 1. Handphone is the most important and common device nowadays for communication. Agree? 2. According to your opinion, handphone gives positive impact or negative impact to the society? Why would you say so? a) Positive impact, because __________________________________________ c) Negative impact, because __________________________________________ 3. When you start to own your first handphone? a) primary school b) secondary school c) after secondary school (university time or working time) 4. Is it a good or bad to own a handphone during early age? Why? 5. The students nowadays normally own a handphones. This is encourage by the parents in the sense that student can contact parents during emergency. Is it a need for a primary school student to own a handphone? Yes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ No†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6. Nowadays students bring their luxury handphones to school just to show off. Agree? Yes†¦Ã¢â‚¬ ¦.. No†¦Ã¢â‚¬ ¦ 7. Some said handphone is part of the accessories for the body in nowadays. Do you agree that? Yes†¦Ã¢â‚¬ ¦. No†¦Ã¢â‚¬ ¦.. 8. How important is the handphone to you? a. very important b. important c. moderate d. not important 9. Please rate from 1 to 6 most important to unimportant according to the function of the handphone. (Eg: 1 = unimportant, 7 = most important) ___ Voice call ___ Take photo ___ SMS ___ Listen to music ___ GPS navigation ___ Gaming ___ Video Call REFERENCES * Castells, M. (2000). The Rise of the Network Society (2nd Edition). * Crabtree, J. N. (2003). MobileUK. Mobile phones and everyday life (Electronic Edition). * Ito.M., D. a. (2003). Camera Phones Changing the Definition of Picture-Worthy. Japan Media Review. * Larimer, T. (2000). What Makes DoCoMo Go. Time. * Manuel Castells, Mireia Fernandez-Ardevol, Jack Linchuan Qiu, Araba Sey. (2004). The Mobile Communication Society: A cross-cultural analysis of available evidence on the social uses of wireless. * Versatile. (2002). Mobile Phones in Society/General A DEADLY TREND. Retrieved from ciao!: http://www.ciao.co.uk/Mobile_Phones_in_Society_General__5176697

The Hunters: Phantom Chapter 19

â€Å"Honestly, Elena,† Aunt Judith said, shaking her head as she adjusted the car's rearview mirror. â€Å"I don't know why these kinds of things always seem to happen to you, but you find yourself in the strangest situations.† â€Å"Tel me about it,† Elena said, slumping down in the passenger seat of her aunt's car and resting her head in her hands. â€Å"Thank you for picking me up, Aunt Judith. I just felt too shaky to drive after being at the hospital with Caleb and everything.† She swal owed. â€Å"I'm sorry I missed Margaret's dance recital after al .† Aunt Judith patted Elena's knee with one cool hand without taking her eyes off the road. â€Å"I told Margaret that Caleb got hurt and you had to take care of him. She understood. Right now I'm worried about you. It must have been a shock to find him like that, especial y when you realized it was someone you knew. What exactly happened?† Elena shrugged and repeated the lie she'd told the police. â€Å"I just found him lying there when I went to visit Mom and Dad.† Elena cleared her throat before continuing. â€Å"The hospital's keeping him for a couple of days. They think he's got a bad concussion and they want to watch and make sure his brain doesn't swel . He woke up a little bit in the ambulance but was real y groggy and didn't remember what had happened.† Which was lucky, Elena thought. What if he'd said he was attacked by Elena Gilbert's boyfriend, who had something weird going on with his teeth? What if he'd said her boyfriend was a monster? It would be last fal al over again. Aunt Judith frowned sympathetical y and shook her head. â€Å"Wel , Caleb's lucky you came along. He could have been lying there for days before anyone went looking for him.† â€Å"Yeah, lucky,† said Elena hol owly. She rol ed the bottom of her T-shirt between her fingers and was startled to realize she stil had her bathing suit on under her clothes. The picnic that afternoon seemed like it had taken place a mil ion years ago. Then something Aunt Judith said struck her. â€Å"What do you mean, he could have been lying there for days before anyone looked for him? What about his aunt and uncle?† â€Å"I tried cal ing them after you cal ed me, but it seems that Caleb's been fending for himself for quite a while. When I reached them, they were out of town on vacation, and frankly they didn't seem like they were too concerned about their nephew, even when I told them what had happened.† She sighed heavily. â€Å"I'l go visit him tomorrow and bring him some of the flowers from our garden he's been working so hard on. He'l like that.† â€Å"Huh,† said Elena slowly. â€Å"I thought he told me he came here to stay with his aunt and uncle because they were so upset about Tyler being missing.† â€Å"Maybe so,† Aunt Judith said dryly, â€Å"but the Smal woods seem to be doing pretty wel now. They said that in their opinion, Tyler wil come home when he's good and ready. That boy was always a little out of control. It sounds like Caleb is more worried about Tyler than they are.† She pul ed into the driveway of their house, and Elena fol owed her inside to where Robert was reading his newspaper at the kitchen table. â€Å"Elena, you look exhausted,† he said, folding the paper and looking up at her in concern. â€Å"Are you al right?† â€Å"I'm okay,† she said numbly. â€Å"It's just been a long day.† She thought she had never made more of an understatement in her life. â€Å"Wel , Margaret's gone to bed, but we saved you some dinner,† Aunt Judith said, making a move toward the refrigerator. â€Å"It's a chicken casserole, and there's some salad. You must be starving.† But suddenly Elena felt sick. She'd been suppressing al her feelings about Stefan and his attack on Caleb, keeping the images tamped down so she could get on with the business of dealing with the police and the staff at the hospital and her own family. But she was tired and her hands were shaking. She knew that she couldn't keep everything under control for much longer. â€Å"I don't want anything,† she said, backing away. â€Å"I can't†¦ I'm not hungry, Aunt Judith. Thank you, though. I just want to take a bath and go to bed.† She turned and hurried out of the kitchen. â€Å"Elena! You have to eat something,† she heard Aunt Judith cry exasperatedly behind her as she hurried up the stairs. The solid-sounding murmur of Robert's voice broke in: â€Å"Judith, let her go.† Elena ducked into the bathroom and closed the door behind her. She and Margaret shared the hal bathroom, and she busied herself with emptying Margaret's bath toys from the tub, keeping her mind careful y blank: a pink rubber ducky, a pirate ship, a stack of gaily colored plastic cups. A goofily smiling purple seahorse looked up at her with painted blue eyes. Once the tub was empty, Elena ran the water as hot as she could stand and poured in a generous dol op of apricot-scented bubble bath from a bottle that promised to soothe her spirit while rejuvenating her skin. Soothing and rejuvenating sounded good, although Elena had her doubts about how much she could reasonably expect from a bottle of bubble bath. When the tub was ful and frothy with a thick layer of bubbles, Elena quickly undressed and stepped into the steaming water. It stung at first, but she eased herself in bit by bit, gradual y getting accustomed to the temperature. Once she was comfortable, she lay back in the water, her hair floating out like a mermaid's, the sounds of the house muffled by the water over her ears, and let the thoughts she'd been avoiding come at last. Tears overflowed her eyes and trickled down her cheeks to join the bathwater. She had believed that everything was going to be normal now that they were back home, that things were going to be good again. When she and her friends had gotten the Guardians to send them back and to change things, to reverse the deaths, to fix the broken, to make everything the way it would have been if nothing dangerous had touched the little town of Fel ‘s Church, she had thought that it would make her life simple and easy. She would have her family, her friends, her Stefan. But it wasn't going to work, was it? It wasn't ever going to be that way, not for Elena. As soon as she'd come back to town, the very first day she'd stepped outside into the sunshine of a Fel ‘s Church summer, something dark and evil and supernatural had started stalking her and her friends. And as for Stefan†¦ God†¦ Stefan. What was happening to him? When she closed her eyes, she saw Caleb flying through the air and heard that horrible, final-sounding crack that Caleb's head had made as it connected with the marble of the mausoleum. What if Caleb never ful y recovered? What if this cute, innocent guy, this guy whose parents had died and left him like hers had died and left her, was broken forever because of Stefan? Stefan. How had he become the kind of person who could do something like that? Stefan, who felt guilty about the animals he took blood from, the doves and rabbits and deer of the forest. The Stefan who she knew at the deepest level of her soul, who she thought kept nothing from her – that Stefan would never have harmed a human being like that. Elena lay in the bathtub until the water got cold and her tears had stopped. Then she got out, drained the tub, dried her hair, brushed her teeth, put on a nightgown, cal ed good night to Aunt Judith and Robert, and climbed into bed. She did not want to write in her diary. Not tonight. She switched off the light and lay flat on her back, staring into the darkness – the same blackness, she thought, as Damon's eyes. Damon had been a monster, she knew – he had kil ed, although not as blithely as he pretended; he had manipulated people and enjoyed it; he had haunted and hated Stefan for hundreds of years – but she had also seen the lost little boy he kept locked inside him. He had loved her, she had loved him, and he had died. And she loved Stefan. Desperately, devotedly, undeniably. She loved the sincerity in his eyes, his pride, his courtly manners, his honor, and his intel igence. She loved that he had rejected the monster that lurked inside him, the one that had driven so many vampires to terrible acts. She loved the sorrow he held – for his past, for his hatred and jealousy of Damon, for the terrible things he had seen. And she loved the hope that always sprang up in him, the strength of wil Stefan possessed that al owed him to keep fighting back the darkness. Beyond al that, she loved Stefan. But she was afraid. She had thought she knew him inside and out, that she could see clear through to the innermost reaches of his soul. That wasn't true, not anymore. Not since the Guardians had stripped her powers, severing their psychic connection and reverting her back to a normal, human girl. Elena rol ed over and buried her face in the pil ow. She knew the truth now. No matter what the Guardians had done for her, she would never be a normal girl. Her life would never be simple. Tragedy and horror would fol ow her forever. In the end, there was nothing Elena could do to change her destiny.

American Association of Retired Persons

American Association of Retired Persons is the largest organization representing the interests of retired persons in the country. With the number of retired persons increasing in the United States, AARP has been in the forefront to influence public policies that serve the interest of this population segment especially on important issues like health, housing, and others.Apart from serving the current senile generation, AARP has also carried out intensive lobbying campaigns on issues that will impact the future generations. The main aim of the organization is to create positive social change and enhance the quality of life for the aged. The group uses different strategies but most important has been its advertising campaign, research reports from its Policy Institute, and many others.The group has been most influential in shaping of public health care policies and its policy influence clearly indicates that it advocates for pluralism. AARP has been providing the best services for the aged and it will continue to influence public policies in the future.Background of the organizationAccording to Charles (1996) American Association of Retired Persons (AARP) was founded in 1958 by Dr. Ethel Percy. Initially, it started as the National Retired Teachers Association (NRTA) which had been established in 1947 with the aim of promoting healthy aging philosophies and to provide health insurance for teachers.   It is a nonprofit, nonpartisan membership organization which mainly comprise of individuals from 50 years and above (Charles, 1996).AARP.org (2009b) shows that currently the organization has more than 40 million members and its offices are spread in all 50 states and also in District of Columbia, Puerto Rico, and U.S Virgin Islands. Membership status has also changed and it no longer requires individual to be retired to be eligible but only to have reached the age of 50 years. AARP is the largest membership organization for individuals above the age of 50.   It h as been leading a major revolution to change the perception of life after 50.Major policy goalsFor the last half century, AARP has been in the forefront in creating positive social change not only to its members but to the whole society as well.   The mission of the organization is to enhance the quality of life for all the aged, leading positive changes in the society, and delivery of quality services and value to its members mainly through provision of timely information, advocacy, and services to members.AARP.org (2009b) asserts that the organization strongly believe in the working principles of collective purpose, collective voice, and the power of collective purchasing. These are important principles that guide the organization in all its work. This can exemplified by its Divided We Fall campaign launched in 2007 to influence health care policies.AARP has worked tirelessly in order to fulfill its vision of creating a society in which everyone ages with a lot of dignity and pu rpose and also help aging individuals to fulfill their dreams and goals in life.   The organization speaks in one voice and has a common motto of â€Å"To serve, not be served† (AARP.org, 2009b).

Definition and Examples of an Implied Author

In reading, an implied author is the version of a writer that a reader constructs based on the text in its entirety. Also called a  model author, an abstract author, or an inferred author. The concept of the implied author was introduced by American literary critic Wayne C. Booth in his book  The Rhetoric of Fiction  (1961): However impersonal [an author] may try to be, his reader will inevitably construct a picture of the official scribe who writes in this manner. Examples and Observations [I]t is a curious fact that we have no terms either for this created second self or our relationship with him. None of our terms for various aspects of the narrator is quite accurate. Persona, mask, and narrator are sometimes used, but they more commonly refer to the speaker in the work who is after all only one of the elements created by the implied author and who may be separated from him by large ironies. Narrator is usually taken to mean the I of the work, but the I is seldom if ever identical with the implied image of the artist.(Wayne Booth, The Rhetoric of Fiction. University of Chicago Press, 1961)Too often in my early work, I suggested a total communion between two utterly confident, secure, correct, and wise human beings at the top of the human heap: the implied author and me. Now I see an implied author who is manifold.(Wayne C. Booth, The Struggle to Tell the Story of the Struggle to Get the Story Told. Narrative, January 1997) Implied Author and Implied Reader A classic example of mismatching in kind is The Jungle, by Upton Sinclair. The implied author intends that the implied reader will react to the horrifying account of the Chicago meatpacking industry by taking socialist action to improve the workers lives. In other words, the implied reader of The Jungle already cares about workers in general, and the implied author intends that building on that old value, the reader will primarily be motivated to adopt a new value--socialist commitment to helping Chicago meat workers. But, because most actual American readers lacked sufficient concern for workers, a mismatch occurred, and they failed to react as intended; The Jungle ended up moving them only to agitate for improved sanitation in meatpacking.(Ellen Susan Peel, Politics, Persuasion, and Pragmatism: A Rhetoric of Feminist Utopian Fiction. Ohio State University. Press, 2002) Controversies As our study of implied author reception will show, there is no consistent correlation between the contexts in which the concept has been used and the opinions that have been put forward regarding its usefulness. In interpretive contexts, both supporting and opposing voices have made themselves heard; in descriptive contexts, meanwhile, the implied author has met with near-universal hostility, but even here its relevance to textual interpretation occasionally attracts a more positive response.(Tom Kindt and Hans-Harald Mà ¼ller, The Implied Author: Concept and Controversy. Trans. by Alastair Matthews. Walter de Gruyter, 2006)